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Welcoming
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08:30-09:15
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Registration
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09:15-09:30
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Chris Modzelewski, CEO and Founder of ChartSearch Inc., ChartSearch Inc.
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A welcome speech
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Introduction
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09:30-10:00
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Filip Pieczyński, International Operations Director, Gemius SA
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Internet in CEE region
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Part 1. Social networks
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10:00-10:40
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Mike Hess, Director of Global Research and Communication Insights, OMD
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Moms/Mums/Madres globally and their relations to media consumption in general and social networking in particular
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10:40-11:10
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Coffee break
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11:10-11:50
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Dominik Czarnota, Board of Management Representative of eCommerce, Nasza Klasa Sp. z o.o.
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Efficiency of advertising on social networks - users’ involvement is the key to success
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11:50-12:30
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Elena Lazarova, Key Account Manager, Neogen
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The ways of monetization for social networks
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12:30-13:30
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Lunch
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13:30-14:10
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Seth Bindernagel, Director, Localization at Mozilla
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The importance of community localisation in open source
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14:10-14:50
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Discussion panel - Advertising on social networks
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Mike Hess (OMD), Elena Lazarova (Neogen), Dominik Czarnota (Nasza Klasa Sp. z o.o.). Chaired by Tomasz Cisek (Empik).
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14:50-15:20
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Coffee break
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Part 2. New ways of advertising on the Internet
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12:30-13:30
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Lunch
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15:20-16:00
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Fedor Virin, Research Director, Mail.ru
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New ways of advertising on social networks
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16:00-16:40
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Saša Škorić, Online Director, Oglasnik
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Online marketing in practice - who said it has to be boring?
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16:40-17:20
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Marcin Gaworski, Managing Director and Partner, 180heartbeats
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How to make attractive and effective online video advertising
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20:30-02:00
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Dinner and the after party
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Opera Club, Teatralny Square 1, Warsaw
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Part 3. TV online
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09:15-09:20
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Chris Modzelewski, CEO and Founder of ChartSearch Inc., ChartSearch Inc.
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A welcome speech
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09:20-10:00
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Wim Vermeulen, Director of Digital Innovation CEE, Ogilvy
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Creating audiences versus buying audiences - how the changes in our industry forces us to re-evaluate one of our most standard practices
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10:00-10:40
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Mikhail Gourevitch, General Director of Mediamir, RBC
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Video on the web: possibility for mobile
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10:40-11:10
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Coffee break
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11:10-11:50
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Ulrik Krag, CEO, Mediaprovider A/S
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Successful web TV in the Danish market
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11:50-12:30
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Discussion panel - The development of search engine markets in Central and Eastern European countries.
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Artur Waliszewski (Google), Tomas Buril (Seznam.cz), Andrey Sebrant (Yandex), Matěj Novák (Ataxo), Alexey Belyaev, (Association "Internet and Business"). Chaired by Chris Modzelewski (ChartSearch Inc.).
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12:30-13:30
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Lunch
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Part 4. Success stories
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13:30-14:10
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Rok Hrastnik, International Internet Director, Studio Moderna
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Key strategies and tactics to making e-commerce work across the CEE region
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14:10-14:50
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Jan Sifra, Marketing and Communication Manager, Etarget
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How to be successful by choosing the right orange to eat
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14:50-15:20
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Coffee break
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15:20-16:00
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Cristian Pantazi, Editor-in-chief, HotNews.ro
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HotNews.ro: a success story of news portal in Romania
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16:00-16:30
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Concluding remarks
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