Andrey_Sebrant

Andrey Sebrant

Product Marketing Director, Yandex

Born in Moscow in 1954. In 1977 graduated from Moscow Institute of Physics and Technology (MIPT), where he received Philosophy Degree in physics. Until 1995, he was doing experimental research on laser and plasma physics at Kurchatov Institute of Atomic Energy.

 

Since 1989 he became an active internet user and in 1995 has started business activities on the internet. Since 1995 has been working for many Internet companies, Russian and international (GlasNet, Russia-Online, About.com, Lycos Europe) in top marketing positions. Since 2004 he holds the post of Product Marketing Director at Yandex. He is also the Editor-in-Chief for Russian Journal of Internet Marketing (in print since 2001) and an author of many publications on interactive marketing.

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Yandex is Russia’s largest internet company, whose websites attract a workday audience of more than 19 million users (unique visitors as of March 2010) from Russia, Ukraine, Belarus, and other countries. The Yandex team counts more than two thousand people in different cities and 5 countries. Most popular Yandex services include Search, Mail, Maps, News. All of them are available on both desktop and mobile devices.  Yandex derives most of its revenues from text-based advertising. Yandex.Direct is the first and largest automated, auction-based system for the placement of text-based advertising in Russia. Every day, it delivers ads to more than 10 million users. There are more than 60,000 advertisers on Yandex.Direct. Yandex places advertising on its own websites, and also delivers text-based ads to the thousands of third-party websites that comprise the Yandex Advertising Network.

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