Digital Marketing Manager, Coca-Cola Company
Attila Weisz is a regional digital marketing manager in the Alpine & Adriatics Business Unit of The Coca-Cola Company (TCCC). He is responsible for the digital activities of all TCCC brands in the ten-market region.
Before joining the TCCC in 2009, he spent eight years at Omnicom Media Group (OMG) where he built the largest digital media specialized unit in terms of volume and staff in Hungary, and also held CEE regional digital role. During the years at the agency Attila had worked with over 300 brands of over 200 multinational and local advertisers. He started at OMD as a media planner back in 2001.
Before starting to work in the media industry, he worked as a teacher, journalist and translator. In 1998-99 he worked as a boarding school sports trainer and teacher of Maths, Physics, and English in the United Kingdom. He received education at ELTE University in Budapest.
The Coca-Cola Company is the owner and marketer of nonalcoholic beverage brands. It also manufactures, distributes and markets concentrates and syrups used to produce nonalcoholic beverages. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. It also manufactures, or authorizes bottling partners to manufacture, fountain syrups, which it sells to fountain retailers, such as restaurants and convenience stores, which use the fountain syrups to produce finished beverages for immediate consumption, or to fountain wholesalers or bottlers, which in turn sell and distribute the fountain syrups to fountain retailers. In addition, the Company manufactures certain finished beverages, such as juices and juice drinks and water products.