Bruce Hoang

Bruce Hoang

Head of Global Media Research, Orange

Bruce is Head of Global Media Research at Orange Advertising Network. He started his career at Harris Interactive and worked on the creation of the largest European Internet Monitor “NetObserver”. Bruce became Vice-Chairman of IAB Europe (Interactive Advertising Bureau), leading the Research Working Group and especially online audience measurement issues as co-founder of the I-COM initiative (International Conference of Online Measurement). Before joining Orange Advertising Network, Bruce also worked at one of the French leading media sites www.linternaute.com as Deputy Director of entertainment channels.

tl_files/materials/orange_logo.jpg

Orange is a leading telecom operator ranked 3rd across Europe in terms of the number of customers . For several years now, Orange has been focused on enriching its broadband internet and mobile offer with new services and value-added content for its customers. As a result of this strategy, Orange has built a large internet audience and is making a major effort to increase its mobile and IPTV audiences.

Today, Orange Advertising Network targets the audiences of Orange and its affiliates (180 million unique visitors in Europe per month) with top-quality services and innovative advertising solutions.

By capitalising on its ability to master the value chain from end to end and its in-depth knowledge of consumers, Orange Advertising Network has developed new formats that are more appealing to customers and more effective for advertisers.

Go back