Vice President Gemius (Poland)
Filip Pieczyński holds a diploma in Finance and Banking from the Warsaw School of Economics. For the last 5 years he has been responsible for the international development of Gemius. His responsibilities include negotiations with local joint-industry committees which are related to the introduction and development of internet audience measurement. Moreover, one of his duties is establishing cooperation with publishers as well as media and advertising agencies. As Director of the International Operations Department he also supervises the team of Gemius employees abroad. In February 2009 he was promoted to the position of Member of the Board.
Gemius SA – an international research agency, the leader and forerunner in the field of research of the internet and on the internet in Europe. The Company offers professional research solutions, analytical and advisory services, from site-centric and user-centric studies to technologically-advanced tools for studying internet user behaviour on chosen websites (gemiusTraffic), internet user socio-demographic profiles (gemiusProfile), the quality of WWW page usage (gemiusUsability) and the effectiveness of internet advertising campaigns (gemiusEffect). Gemius also conducts research related to subjects submitted by customers (gemiusAdHoc). Gemius sets the standard for online audience and internet application measurement (gemiusAudience) in almost half of all European countries.
Gemius SA, established in Poland in 1999, is active in 20 countries in Europe and the Middle East.