Paweł Karaś

Head of Facebook Sales, ARBOinteractive Poland

Paweł graduated from Production Management and Engineering, Innovation in Enterprises at Warsaw University of Life Sciences. Associated with the ARBOmedia Group Since 2007, he was first responsible for dealing with the major agencies being clients of ARBOnetwork. He cooperated with them in preparing and implementing complex advertising activities on the Internet for such brands as Coca-cola, McDonald’s, Nike, Avon, Orbis, LG and TOSHIBA. At ARBO, he also served as Brand Manager for such website services as, or

In August 2008, he participated in creating the first Polish targeting campaigns for iPhone. Presently, as Head of Facebook Sales at ARBOinteractive Polska, he supervises a team dedicated to sales and managing campaigns on the world's largest social network – Facebook.





ARBOinteractive is an international group which specializes in Internet and new medias marketing solutions. The firm has divisions in Poland, Czech, Romania and Russia. ARBOinteractive with the networks in its portfolio is the only entity with such a big reach on the Central - Eastern Europe online advertising market (66 millions of people).

Polish department of ARBOinteactive consists of ARBOnetwork - one of the biggest internet advertising network in Poland; BizOn media - the first polish business Internet advertising network; V2Media – the first polish network specializing strictly in video advertising solutions for online marketing; behavia – the first behavioral targeting network in Poland; LogicSearch – advanced SEM campaigns agency; SmartContext – in-textual advertisement network, adKing – interactive agency and NewMedia Labs – internet projects incubator.

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The organiser of the conference is Gemius. Thinking beyond borders.