After a path as a teacher and developing and managing webdevelopment teams, he co-created Elemento Digital in 2001, by the time of ".com crash"... “the best period to start a new approach to the market.” Since then, he developed the Business and Sales department, and also helped to evangelize Digital Marketing in Portugal, organizing, promoting and participating in specialized events. Elemento Digital is now one Portuguese Digital Marketing Group, with comOn, the creative agency, and adOn, the media agency.

Also, he have been working with IAB Europe in the effort of setting up IAB Portugal, as the voice of Portuguese Digital Industry.