Digital Advertising Manager, The Economist Online UK
Sam Kumar, Digital Advertising Manager for The Economist Online UK, is responsible for the UK digital revenues spanning across advertising, sponsorship and cutting edge concepts and technology; such as The Conversation Cloud (supported by Logica) and soon to launch, The Economist App on the Samsung Wave handset.
Following a two and half year stint as digital sales executive at New Scientist magazine where he set up digital sales dept, he moved to The Economist Online in 2003, where he worked for 2 years in their London HQ. Shortly after, he was transferred to The Economist's New York office, where he worked for 3 years with clients such as Shell, RBS, Verizon and Chevron. Sam moved back to the London headquarters in August 2008 as taking up his present position as Digital Advertising Manager.
The Economist is an English-language weekly news and international affairs publication owned by The Economist Newspaper Ltd. Continuous publication began under founder James Wilson in September 1843. While The Economist calls itself a "newspaper", each issue appears on glossy paper like a news magazine. In 2009, it reported an average circulation of just over 1.6 million copies per issue.
The Economist aims "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." It takes an editorial stance based on free trade and globalisation but also the expansion of government health and education spending, as well as other, more limited, forms of governmental intervention. The Economist claims an audience containing many influential executives and policy-makers.
The Economist Online launched in 1999 and has grown to 4.2 million unique users per month. The editorial philosophy driving the site is an evolution of the mission stated from The Economist newspaper, 'The Economist Online is the premier destination for intelligent conversation and debate'